Spin London May 2017

Our first event of 2018 was Spin London held at Olympia, a venue we haven’t been to before. Spin is an urban cycle show, a mix of cool, small start ups, frame & custom bike builders, urban cycling apparel brands you’ve probably never heard of, cycling art, gifts, coffee from @volcano_coffee and craft beer curtsy of @CamdenBrewery. Add in a big screen showing live coverage of the Giro and a @RedBull DJ truck laying down funky tunes and you have an atmosphere was like no other bike show you’ve been to.

There are no real high street cycle brands, bar Boardman Bikes (Chris Boardman was  a guest speaker so I guess he got the expo space thrown in! ) 

Unlike other expo's there are no branded pop up tents or a skyline littered with branded flags. Spin is too cool to allow that sort of set up, you have to be a bit more creative! We built our stand out of bike boxes reclaimed from our local bike shop @SigmaSport. It turned out to look pretty basic but we got a lots of great comments about it so will develop the look and feel for our next show.

 On stand we were not only selling the new 2017 Collection for the first time but also products by @VeloCulture - upcycled gifts made from used inner tubes which would otherwise go into landfill. Both our new designs and the VeloCulture products went down extremely well and we can’t wait for Spin 2018!



The Man Behind The Conspiracy

For those of you that haven't read the About Tony DeBoom section, I thought I'd just put this up again.

Endurance Conspiracy is driven by the art work of one man - Tony DeBoom. The brand has a growing team behind it, but the brand's creative direction is all Tony.

Tony is a former professional triathlete and self-taught artist. A graduate from West Point Academy, Tony trained with the Army Special Forces and once he completed his military service he immersed himself in the world of competitive triathlon. He was a reserve on the Sydney 2000 US Olympic Triathlon Team and went on to win Ironman Utah in 2001.

Once Tony decided to retire from racing, he served for two years as the Directeur Sportif for the Tri Dubai Professional Triathlon Team, where he was responsible for coordinating and managing superstar athletes. Following this he started up his own coaching company called DeBoom Sports Mecca with his brother Tim (2x Ironman World Champion).

Then 8 years ago Endurance Conspiracy was born. Tony picks up the story:

“'I’ve always carried a pad with me on trips for doodling and writing – I just did it for my own amusement. In 2007 I helped set up the Red Bull House in Kona for the Ironman World Championships. We had some parties and events throughout the race week where we had some other companies involved like Inside Tri and Patagonia. Everyone wanted T-shirts made for the event, so I just sort of took control of that project and I guess that’s where it started. EC was born there. I learned that I just really enjoyed the whole creative process and was filling a void that I didn’t know existed in my life – I had found a new inspiring outlet.”

Tony wanted EC to represent a simpler time in the sports we all love:

“I think there was a sense of enlightenment in the earlier years of endurance sports that is missing now. The pros used to travel to races early and stay late – they’d really soak up the experiences and make new friends, try local cuisine, enjoy what the venue had to offer including the nightlife. … Nowadays, pros seem to zip in and out of a race venue so quickly. We’re trying to reconnect with the adventurous spirit of endurance sports – the reason we all originally got involved.”

There is also a message that Tony wants to communicate through the brand and his art Health and Fitness Adventure and Happiness.

“Our tag line says it all, ‘the fit shall inherit the earth’. Those perfect moments that we all feel when cresting a steep hill on our bike, skipping down a trail or catching that wave for a free ride into the beach. Unless you experience those moments for yourself, you really don’t know the euphoric high we’re expressing in our art. I guess you could say that’s the conspiracy!”

Inspiration for Tony’s art comes from all types of popular culture and is folded back into the brand’s philosophy. His ideas stem from the world of music and film, TV and travel his eyes are always wide open.

Along with Endurance Conspiracy Tony does custom art work for high profile brands and musicians. His portfolio includes commissions from the likes of Red Bull, Nuun, Zipp Wheels, Pearl Izumi, Rock-n-Roll Marathon Series, Netflix and Jack Johnson, to name but a few.

EC is always moving forwards, new designs, new partnerships, new ideas, new thinking. EC T shirts are not just T shirts, there is a personal touch, a meaning and a message behind each one. Which is why we are delighted to be bringing EC’s brand to the UK.

Tony is married to Elize and they have three children, Poet, Summer and Juno. They live in the endurance sports capital of the world Boulder, Colorado, USA.

Posted in: Cycling T shirts

Endurance Conspiracy UK 2016 Events

At all the Expos we went to last year we had a tremendous response to the launch of our top quality EC T-shirts. 2016 is going to be bigger and better and we’re already signed up to be at even more events!

We’ll be kicking off our event calendar with The National Triathlon Show at the Lee Valley VeloPark, 8–10 April. This show is taking on a new guise and venue, formerly being the TCR Show based at Sandown Park Race Course. We’re excited about the new venue and being in the Infield! Come and check out our new 2016 designs – we’re on stand A2.


Next up in the calendar is a more local and grass roots event in mid May, Round 4 of the London League Triathlon Series hosted by our friends Crystal Palace Triathlon Club at the National Sports Centre. With over 800 competitors it is one of the largest London League meetings. It’s great to be supporting them once again.


The following weekend 20–22 May we’ll be exhibiting at Spin London, an urban cycling show at The Old Truman Brewery, Brick Lane, E1 6QL. We’ve not been to this show before so we’re hugely excited, and we’ll have a totally new expo set up for this one. Come and find us at Stand C3, just outside the Craft Beer room! :)


From urban cycling to retro on two wheels, our next scheduled event is the Eroica Britannia Cycle Festival in the Peak District 17-19 June. This family friendly event won Best Non-Music Festival of 2015 and people travel from far and wide to attend. There is camping, live entertainment and even a sportive for ‘vintage’ bikes made before 1987. There will also be lots of moustaches, woollen jerseys and cap doffing! Bring it on!


We’re back to the capital for the world-class festival of cycling, the Prudential Ride London event on 29–31 July. It features one of the biggest closed road sportives taking in much of the 2012 Olympic Road Race route out into the iconic Surrey hills and back. The expo was great last year and we’re looking forward to being part of it again. We’re on Stand 30 at the Excel, same stand as last year.


We’ll be back at The Cycle Show at the Birmingham NEC 23–25 September. The UK’s flagship cycling event will be bigger than ever. With hundreds of stands The Cycle Show attracts thousands of visitors from all over the UK. Specialist bike brands from around the world rub shoulders with quirky niche brands like ours. Visit us on Stand K25.


We love being out on the road, meeting our customers and swapping tales. So if you visit any of the above shows stop by our stand and say “Hi”. We usually have a tempting show discount on offer – definitely another incentive to seek us out.

 And keep an eye on this blog for further announcements of where we’ll be out and about.

 The Fit Shall Inherit the Earth